Decision-makers, especially those in business, should take a considered view of recent reporting on the slowdown of the growth of the HispanicLatino population. Changes in population by their very nature alter the composition of the marketplace, but the formation of new markets and a work force that is more HispanicLatino remains fairly on course.
Much is being made of the slowdown in the HispanicLatino birthrate since 2007. As the Great Recession took hold, it dampened the disposition of HispanicLatinos to add to their families. Coupled with the dramatic increases in deportation of individuals in the country illegally and increased border security to prevent their return, the lower birth rate is causing some observers to move quickly to ratchet down estimates of the size of the HispanicLatino population going forward.