Jesse Treviño draws from his four decades of experience in journalism, government and politics to explain why HispanicLatinos are critical to the success of the United States in maintaining its position of economic and political leadership in the world.

HispanicLatinos—now of strategic significance in America's future—must remake their identities, Treviño argues, in order to accelerate their economic and social development to lead the way to a prosperous and secure future for themselves and the country.

“…Whether the country understands the present necessity of its HispanicLatino population is not as important as HispanicLatinos understanding it themselves. Every American does have the right to ask HispanicLatinos why, having had the chance to succeed in a generally free and open society, most have not. Why, indeed. For years, HispanicLatinos have needed leaders with spine and a vision for the future. More important now is that HispanicLatinos first develop a more coherent sense of themselves and their new place in history so as to develop new leadership from within.”