Reworking the Networks at Last: Breaking the News

There are many tough executive-level jobs in corporate America today.  The nation’s economy is being buffeted on all sides by foreign competition, skilled workers are at a premium and the nation’s infrastructure each day falls behind the rest of the world — among other issues. Few of those jobs are more challenging than leading a television network today (or a film production or advertising company for that matter).

Whether heading up an English-language or a Spanish-language operation – all are caught in some way by changing demographics; the evident and growing power of social media and new platforms; and an audience comprised of submarkets and subgroups hard to unify into a national market.  It is nothing short of mayhem – and confused mayhem at that – exacerbated by business models that probably need to be revamped or scratched.  Not surprisingly, rumors abound about the future of the current Spanish-language networks, the advent of news ones and the creation of new hybrids for English-dominant HispanicLatinos. ABC and Univision this week affirmed their intention to bring to life next year a new cable news channel that appeals to English-dominant HispanicLatinos.

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‘Diversity’ Doesn’t Cut It Anymore for HispanicLatinos

Diversity is no longer an operative word for knowledgeable and informed HispanicLatinos conversing and thinking seriously about the future.  Unity is by far more suitable for the times.  It speaks to the strategic importance of a population that has gained critical geographic and demographic mass.  A microcosm of the kind of collaboration that geography and demography will extract naturally from HispanicLatinos is the daily operations of the country’s Spanish-language television networks.  Every day of the year, HispanicLatino professionals from all corners of the HispanicLatino world produce programming developed and managed by staffs whose primary language of interest might be Spanish derived from different countries of origin but whose language in the control room is likely English.

Aided by a new demography and a resilient geography while Spanish-language television and radio networks expand in more markets while English media distribute both positive and negative messages that bolster its identity, a HispanicLatino population that is allegedly a loose conglomeration of groups competing against each other is unlikely to succumb to expansive division over the long term.

While only an example, the English-Spanish paradigm evident in television production will continue to extend to many more sectors of the economy, calling, of course, on HispanicLatinos to maintain, improve or acquire both Spanish and English to an effective level.

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Court Set to Empower Ethnic Cleansing of HispanicLatinos

Last week a Department of Justice led by Attorney General Eric Holder mounted an attack so lame in front of the Supreme Court against Arizona’s anti-immigrant, anti-HispanicLatino law known as S.B.1070 that even first-time observers realized how thoroughly DOJ had been routed.  Obama’s lawyers cratered in a case of existential importance to HispanicLatinos, who should be thankful that Obama’s lawyers later this year will not handle the challenge before the same Court to the minority-friendly college admissions policies of the University of Texas – meaning those of all of the nation’s colleges and universities.

HispanicLatinos should not be happy about last week’s unmitigated disaster if the Court affirms any part of 1070 in June. Any HispanicLatino citizens who think they are exempt from its ramifications have a surprise waiting for them. As surprised might be President Obama in November.

Most legal experts presume that last week’s faux attempt at lawyering by DOJ will cause the Court to endorse at least part of the Arizona law that targets individuals based on color, race, ethnicity and sound of speech on the mere supposition that they might be in the country illegally.  My fear – and I so hope I am wrong – is that local governments will rush to propose and enact ordinances against defenseless local immigrant and HispanicLatino populations.  Imagine the likes of hundreds of “Americans” like Sheriff Joe Arpaio in Arizona running wild in every state.

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1070: Any Court Affirmation Will Sink America

The Supreme Court hearing today on Arizona’s retrogressive 1070 law serves to remind us that every HispanicLatino is in the same boat.  It is called America, and when states like Arizona, Alabama, Georgia, Indiana and Texas begin to subvert the very foundations of democratic governance, we have to hope the Court does not provide additional momentum to a state of affairs that might turn ugly.  It has been a little more than a decade since the Court in 2000 greatly damaged the country’s faith in itself by overturning the results of an election that was never fully consummated, thus giving the country a historically disastrous Presidency from which the nation is still trying to recover.  And it has been but two years since the Court further eroded the principles of every vote counting equally with its pernicious decision in Citizens United that unleashed the power of corporate greed that distorts the value of an individual vote.

These are not good days for the republic, and they are potentially worse for HispanicLatinos.  Still, however the court rules on 1070, possibly in June, America will need as never before new leadership anchored by a new vision that must incorporate the convergence of HispanicLatinos from many places into one, unified population to focus on the immediate future.  To help create the new leadership their country needs, HispanicLatinos must forge a new sense of common purpose that incorporates their individual experiences and places of origins to create a new identity – and lay down the foundation to oppose whatever laws stem from a faulty Court decision.

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America, Still in the Act of Becoming, as are HispanicLatinos

After more than two centuries of existence, America continues to be a nation always in the act of becoming, and the new moment the country has entered allows HispanicLatinos to reintroduce themselves in a new light to the country – and to themselves.  In the 1960’s and 1970’s, young Americans, feeling freed of conventions that were assumed to be breeding a national identity, went off in search of a self that somehow was unfulfilled. 

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Let HispanicLatinos be HispanicLatinos: Nation-Builders

That HispanicLatinos are unlike any other group in the history of the country is hard to dispute.  No other group lives so close – and in many cases within – its original culture. Whether HispanicLatinos understand the potential power of their presence is not clear even though the old reality – that their root culture never disappears – is poised to gain traction in ways never envisioned by the nation’s founders.

In their Constitution, the founders asserted the right of individuals to freedom of personal expression and self-determination in the pursuit of their personal happiness.  The success of HispanicLatinos developing a new, productive way forward – in a way thought of as possibly “un-American” by some – would be testament to the ingenious creators of the country.  They understood that the personal freedoms enshrined and protected in their extraordinary document would allow its citizens always to work on America’s behalf and vouchsafe her future.

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On HispanicLatino and not ‘Hispanic’ nor ‘Latino’

Standing in a conference room atop a bank building in Miami last week, I had been looking out at the spectacular vista.  From the city’s mammoth airport to the west, my gaze spanned eastward, marveling at the jewel-islands linked by the necklace of causeways that connects all to the island of Miami Beach, itself ensconced by the emerald beauty of the Atlantic.  I forced myself to return my head to business and stepped into the hallway to snatch a cup of coffee.  Upon my return, a man who had spoken earlier to the meeting I was attending introduced himself.

The usual banter ensued, and soon enough the inevitable question that has plagued humanity since it invented small talk came my way from the Anglo marketing consultant: What do you do for a living?

I write a blog on HispanicLatinos at HispanicLatino.com.

Oh. He paused.  You are combining the terms.  He paused again, then: Thank you!  Before I could smile in return, he continued in spurts of sentences.  We never know what to say…at my company…which term to use…we go back and forth…in reports and stuff…we do not want to offend anybody….

My response was a bit more organized:

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Forced to Lead: The Most Acculturated and Assimilated HispanicLatinos

HispanicLatinos can remake America through the remaking of their identity, and, ironically, it will fall on the more assimilated or acculturated HispanicLatinos to communicate how important their community’s development will be to the country’s survival.  Above all, more integrated HispanicLatinos must understand clearly the core characteristic of the population they will be forced to lead:  It is still a people in the making.

America itself is a country always in the making and reinventing itself.  Constant change grew it into a world power. If the country is always being remade, so, too, must the HispanicLatino community experience ongoing change.

At the core of any human being succeeding in life and maximizing his or her potential is a sense of confidence that emanates from a complete self usually derived from a secure home, environment and family.  Knowing who one is, growing to understand one’s purpose in life and feeling comfortable within one’s own skin is critical to individual achievement.

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Tejano Monument: Much More — So Much More — than a Statue

It is more powerful than first imagined.  Where its creators placed it is impressive.  The idea it projects excites the mind, for it is the beginning point of a new future.  It is the new Tejano Monument on the grounds of the state capitol in Austin that will be dedicated tomorrow.  So poignant a commemoration of the past denotes the beginning of a new day.

Standing in front of the monument, one can hear a soft wind that evokes the past but simultaneously whispers the inauguration of a new time formed centuries ago but interrupted by the vagaries of demography that can make and unmake nations.  Though motionless, the statue of a Spanish explorer oversees the future: A Tejano rancher — the original, authentic cowboy — surrounded by a longhorn and another steer and other animals alongside a family that predestines much of the modern HispanicLatino population.

Upon a swath of granite that masterfully captures the sweeping expanse of Texas at its very beginning, its Tejano past is cast in bronze and the future emblazoned on a tableau of larger expectation.

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HispanicLatinos: A New Way of Thinking to Secure Their Voice

In the throes of anxious times made so by lingering economic fears, Americans are not united on how to approach the future.  Only the most uninformed or those who revel in some sort of heavenly-ordained exceptionalism can deny the growing evidence of America’s worrisome position.  HispanicLatinos cannot afford to not be involved in thinking about the future.  But they certainly should not get wrapped up in passionate, patriotic bromides about their country.  At the other extreme, they cannot squander their energy on recriminations regarding a now-past history.

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