After all the huffing and puffing, the ongoing discussion about the Hispanic and/or Latino labels sort of misses the point. Yes, Hispanic is a confected term, and, yes, Latino, is not far behind but Latino is personally more acceptable to many of us who are Americans but cannot go around town calling ourselves Paraguayans, Colombians, Dominicans, Cubans or Mexicans first but who yet feel differently about our selves, meaning our identity. Thus the discussion – wholesome, necessary and inevitable – is not about a label but about identity, a term that is as much about who we are as it is about purpose in life.