So the first reactions to the website which went live Wednesday evening was to the logo.  Some readers got the idea immediately: A series of opaque, still-forming rings come in from the left into view with another series of undefined rings looming in the shadows at the far right – larger still and expanding – both representing a population coming together in a colorful ring to embody a people still in the making within one experience that is both Hispanic and Latino.

The design is the product of the kind of creative HispanicLatino on whom the future depends, Marcos Dominguez, whom I have yet to meet but who over the phone in Indianapolis, Indiana, understood at once what I was trying to convey: The potential of the HispanicLatino population and its still-emerging sense of self.

Ultimately, the colorful HispanicLatino ring-logo is about a point in time, a moment in history.  The blank space in the backdrop between each set of rings constitutes the country in a geographic sense but, more so, the slate upon which HispanicLatinos will write their story.

Marco’s design wonderfully includes everyone and excludes no one.  Its dynamic feel resonates with the possibilities of the future, both the good and the bad, for our time on earth is one of many lifelines of individuals in pursuit of their complete being, seeking to close the circle within themselves and within their personal, sometimes chaotic lifetimes.

The colors are intentionally optimistic.  The HispanicLatino population – however it decides to proceed into the future – possesses the resources, creativity and faith to succeed and to help the country survive in a more globalized world that itself emanates from the logo.