There is a reason beyond the obvious as to why Sen. Bob Menendez could be the most important HispanicLatino politician in the country today.  Yes, being a member of the Senate and of its majority party helps.  But Menendez’ strength is not simply institutionally derived.  Rather, he can speak in a credible way in English and in Spanish that eludes other prominent HispanicLatinos and being able to do so bequeaths him with the most important tool that all political leaders must have: The power to communicate.  Money might be the mother’s milk of politics but the ability to communicate effectively is its currency.  As such, Menendez could be one of President Obama’s most important tools for re-election.  Continue reading →