Reworking the Networks at Last: Breaking the News

There are many tough executive-level jobs in corporate America today.  The nation’s economy is being buffeted on all sides by foreign competition, skilled workers are at a premium and the nation’s infrastructure each day falls behind the rest of the world — among other issues. Few of those jobs are more challenging than leading a television network today (or a film production or advertising company for that matter).

Whether heading up an English-language or a Spanish-language operation – all are caught in some way by changing demographics; the evident and growing power of social media and new platforms; and an audience comprised of submarkets and subgroups hard to unify into a national market.  It is nothing short of mayhem – and confused mayhem at that – exacerbated by business models that probably need to be revamped or scratched.  Not surprisingly, rumors abound about the future of the current Spanish-language networks, the advent of news ones and the creation of new hybrids for English-dominant HispanicLatinos. ABC and Univision this week affirmed their intention to bring to life next year a new cable news channel that appeals to English-dominant HispanicLatinos.

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Barbarains at the Gate

President Obama in one speech displayed why only the angriest of furies that could be goaded into action by a Newt Gingrich can defeat him.  As important as the State of the Union speech last night was, so was the announcement by News Corporation – read that Fox – that it is creating a Spanish-language network to begin telecasting this coming fall.  It was only a matter of time before Fox plunged into the continuously expanding HispanicLatino market.  Continue reading