Intensity after Court decision is not one-sided

I am often struck by the conventional wisdom that sprouts instantly on television after, say, a Supreme Court decision on health care.  Conventional thinking is like angel dust to reporters who in the immediacy of an event have to say something that by the end of the day is repeated often enough during the 24/7 news cycle that it becomes fact.

So it is with the “intensity argument” that is supposed to give the Republican campaign of Mitt Romney a much-needed boost in the arm.  Trailing in every state that is supposed to be competitive in a supposedly close election, Romney, it is thought by the conventionalists, received an injection of energy sure to change the dynamics of the campaign.  I am not convinced.  I doubt more can be done to increase the anger-level of the virulent anti-Obama camp.  In contrast and perhaps as important is the fact that three million young Americans up the age of 26 can stay on their parents’ insurance policies.  Add to that perhaps as many as five million grateful, anxious parents and anyone can begin to see that the intensity argument does not flow in one direction only.

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HispanicLatino: More Human Drama than New Market

Markets is a word easily thrown about, especially in the changing landscape of television.  One definition of market is the old trying to catch up to the new – and to the news, perhaps.  In the roiled television industry, ‘market’ could also be defined as networks discovering they stood in the way of history.  Certainly, television has scrambled to catch up with the social media, and it has begun finally to move away from an old demography on which it has been stuck that each day applies less and less to the only definition of markets that ultimately matters – a way to make money.

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Reworking the Networks at Last: Breaking the News

There are many tough executive-level jobs in corporate America today.  The nation’s economy is being buffeted on all sides by foreign competition, skilled workers are at a premium and the nation’s infrastructure each day falls behind the rest of the world — among other issues. Few of those jobs are more challenging than leading a television network today (or a film production or advertising company for that matter).

Whether heading up an English-language or a Spanish-language operation – all are caught in some way by changing demographics; the evident and growing power of social media and new platforms; and an audience comprised of submarkets and subgroups hard to unify into a national market.  It is nothing short of mayhem – and confused mayhem at that – exacerbated by business models that probably need to be revamped or scratched.  Not surprisingly, rumors abound about the future of the current Spanish-language networks, the advent of news ones and the creation of new hybrids for English-dominant HispanicLatinos. ABC and Univision this week affirmed their intention to bring to life next year a new cable news channel that appeals to English-dominant HispanicLatinos.

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